otherclive said:
This next couple of years will be interesting for caravan sales, as there were a record number of cars pre-registered for September 2016, and in October manufacturing output of cars was down by 1% compared to a year ago. The car makers are now doing pseudo scrappage schemes or other inducements to make us buy their vehicles. I suspect that times will get a bit tougher from hereon, and guess that the caravan makers may also feel the pinch. It will be interesting to see if they can actually make the increased prices stick when it comes to actually making the sale at the dealerships. Some car makers are making less than 2% profit margin on the mass products lines, which for a caravan maker would not be sufficient to develop new products. A case of watch this space.
If the caravan industry were working to the same small margins as the car industry, caravans would be a lot cheaper, manufacturing much leaner and fewer defects with better quality management.
There is no doubt there are cost increases coming through not only from general inflationary pressures but also the uncertainty generated by Brexit, but whether 5% is justified is questionable.
Caravan manufacturers production volumes are smaller than car manufacturers, which reduces the potential for economies of scale, but that doesn't mean they can't work more effectively and employ the best production practices.
The car UK car industry had a kick in teeth back in the 1970s and 80s, when Japanese imports proved that mass market cars could be reliable. The key was good Quality Management which used elements of Quality Control and Quality Assurance. The big lesson from this is if you make a product right first time, you production and post production costs are significantly reduced.
The UK car industry learned that lesson, but at the cost of loosing virtually all those famous and familiar names, and control to foreign investors.
But what is interesting is that those companies that have retained or introduced manufacturing in the UK have been able to introduce proper QA systems, and as a result the product made in the UK matches the best in the world. So we can do it!
That should be a wake up call to those companies like caravan manufacturers who continue ignore the way their products let customer down. Zero defect should be the only acceptable target. As suggested above, I don't believe the Caravan Manufacturers are working small as smaller margins as the car manufacturers, and I do think they would have some wriggle room to put increase manufacturing engineering budgets to improve products.