Just received the latest C&CC magazine, and in with it is a brochure (from another company) of items presumably deemed desirable to caravanners.
They are mostly such items as bathing aids, incontinaence precautions, walking aids, bunion treatments, etc. etc.
I think the logic is;
Caravanners tend to be older people. Correct, on average. A caravanner is more likely to be over than under 50.
The media considers anybody over 50 to be old, doddery, and past it. And unable to use a computer or programme a video recorder. Consequently this is what we get marketed at us.
If you ever see the Saga magazine, which is for over 50's, you will know what I mean.
I think their real problem is that when you get to 50 you start to think for yourself, instead of just going with the herd.
If you wear trainers it's because their comfortable, not fashionable.
If you buy an iPod, it's because you want to listen to music, not to look trendy.
And so on.
Despite the size of this demographic, and, overall, a high disposable income, there is nothing they can get a handle on to sell to us, so we get the same treatment as the over 90's.
Personally, I find it hilarious.
They are mostly such items as bathing aids, incontinaence precautions, walking aids, bunion treatments, etc. etc.
I think the logic is;
Caravanners tend to be older people. Correct, on average. A caravanner is more likely to be over than under 50.
The media considers anybody over 50 to be old, doddery, and past it. And unable to use a computer or programme a video recorder. Consequently this is what we get marketed at us.
If you ever see the Saga magazine, which is for over 50's, you will know what I mean.
I think their real problem is that when you get to 50 you start to think for yourself, instead of just going with the herd.
If you wear trainers it's because their comfortable, not fashionable.
If you buy an iPod, it's because you want to listen to music, not to look trendy.
And so on.
Despite the size of this demographic, and, overall, a high disposable income, there is nothing they can get a handle on to sell to us, so we get the same treatment as the over 90's.
Personally, I find it hilarious.