Modern cars often have additional electronic stability functions to help when towing. These are often only activated when the car recognises that a trailer has been connected. Manufacturer approved towbar wiring sets should ensure that all the cars systems work correctly when towing. This applies to teh ESP and in some cases to the cars internal CANBUS communications system.
A universal wiring kit may not activate all the cars systems correctly. Without integrating the universal kit into the ESP system, the car may not offer the driver all the help it can and it could mean that in some circumstances the car may not manage to control the trailer as effectively. or in the case of teh canbus, the car may see the trailers lights as a fault condition.
Which ever kit you go for, do ensure you instruct the fitters to reprogram the car properly, and to fit power circuits for charging the caravan battery and to run the fridge from the cars alternator.