A new caravan is purchased from a caravan dealership, not from the manufacturer so the purchase price and the quality of aftersales service depends on the dealership.
Buyers choice of their new caravan depends on several factors and the decision is based on the buyers preferences and factors such as weight and price.
The perceived reputation of the manufacturer plays a part, but if the decision was based on comments posted on caravan forums then no new caravans would be sold because internet forums air complaints and we rarely see comments containing undiluted praise.
No manufacturer comes out of a quick forum survey smelling of roses so advertising plays a part in the decision to buy.
New construction methods are advertised as usp's (unique selling points) and it's for the buyer to decide which advertising blurb they believe.
The look of a caravan and the level of internal fixtures and fittings plays a major part in a buyers decision as does the overall price.
This can vary significantly when a part exchange transaction is involved.
Wise buyers must take into consideration above all else the weight of their new caravan.
It would be pointless for a customer to buy a twin axle mobile gin palace with all the bells and whistles weighing over 1.6 tonnes if his towing vehicle is only legally capable of towing 1400kg. Buyers tend to look at new caravans which fall within their weight and price bracket before considering anything else.