Chane of name

Jul 18, 2017
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Regarding Towergate insurance. I got this off another forum. For those that may be interested;

You may have already heard our exciting news – we’re rebranding.

Towards the end of this year, the name you know us by today – Towergate – will start to become Everywhen. Our new name reflects exactly what we stand for: being here for you, “always” and “at all times” (which is the literal definition of Everywhen). While our name is changing, everything else stays the same. You’ll still be supported by the same team, delivering the same great service, just with the added benefit of being part of a business united behind a shared purpose.

Sadly someone needs to pay for the rebranding of everything so I guess it will be the customer. Personally I think the new name is silly.
 
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Reactions: Andy Norfolk
Nov 11, 2009
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Regarding Towergate insurance. I got this off another forum. For those that may be interested;

You may have already heard our exciting news – we’re rebranding.

Towards the end of this year, the name you know us by today – Towergate – will start to become Everywhen. Our new name reflects exactly what we stand for: being here for you, “always” and “at all times” (which is the literal definition of Everywhen). While our name is changing, everything else stays the same. You’ll still be supported by the same team, delivering the same great service, just with the added benefit of being part of a business united behind a shared purpose.

Sadly someone needs to pay for the rebranding of everything so I guess it will be the customer. Personally I think the new name is silly.
I wonder how many recipients of the email from Towergate find it as exciting as they do. Frankly I find the new name means absolutely nothing to me except a possible link to a delivery company with a mediocre reputation.
 

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