Hi Paul,
Cruise or not? in my view it depends on the traffic conditions and the type of road you are on, and the car you have.
As Alan suggests on hilly routes you may be more frugal than the CC, as you can predict the throttle required.
But on the open road such as motorways etc, CC wins hand down. Basically the CC can usually change the throttle far more precisely than us none digital humans, and it has the benefit of regulating speed more accurately giving a more relaxed drive and protecting your driving licence.
It is important to think ahead, and give your self good road space ahead, and doing this I often make long journeys with hardly needing to use the brakes.
The type of car will also have a bearing, I have diesel vehicles with manual gear boxes, and because of the better engine torque CC copes well because less gear changing is necessary. CC also works well with petrol auto boxes, but under some conditions the auto box will hunt between ratios, so you might need to lock the box into the lower ratios.
I use CC when driving solo a lot of the time, even in 30mph zones, it gets me through Gordons' forest of safety cameras in our area.