The external length will include the A-frame and towball hitch so you are right to ignore this measurement. However, if an awning is a tad too big for the van, the side walls will tend to be pulled out a bit further, making the internal length of the awning just a bit bigger. Is it not possible to erect the awning and take real measurements?
If all else fails, buy it a bit oversized. You can always cut off surplus length. Surplus width should not be cut but can be folded under. If it's too small, it won't stretch.