Beemermal wrote:
also feel that because the magazine relies strongly on advertising revenue and numerous freebees of long term loans of cars, caravans and equipment, supplied by manufacturers and advertisers, that the relationship PC has with the trade is not really as objective as it could be. (don't bite the hand that feeds you comes to mind?) This clearly shows up in the reports published in the magazine. Far more objectivity is required!
It might be required, but it will never happen. every single magazine is in thrall to its advertisers - you will never hear a really negative comment (even if thoroughly justified) about an advertisers product.
It is this financial servitude that has enabled the British caravan industry to get away with producing sub-standard products, decade after decade. The magazines could have played ,a major role in forcing the makers to produce sturdy weather tight vans - but they didn't. Advertising revenue is a powerful disincentive to start any boat rocking.
Be certain, the hobby or pastime that the magazines ostensibly support is always a poor second to advertising revenue . Thus, Modern Flower Arranging would, I have absolutely no doubt, welcome with beaming smiles a double page ad from The Happy Sunshine Automatic Rifle Manufacturing Company, if that armaments manufacturer wished to place his business with them.
Besides, there is absolutely nothing that they could write about caravaning that has not already been published 10,000 times before - 'advertising' is where it's at!, 'features' are just tiresomely necessary interruptions between product placements
Now, none of it matters. This will all be over soon