Hello Thingy,
We all use certain items that do make an inherent noise, (lawnmowers, shavers, drills, cars, radios) and it has become accepted that such things do produce some noise, its up to us to use them considerately responsibly.
The pump functions, and it produces some noise, but its not at a dangerous level, and its usually not active for very long. These pumps are generally very reliable, and because they use positive displacement, they are able to suck up water from a low level without being primed. That can be an essential feature with some caravans that have integral tanks.
I am not surprised that Swift didn't play ball on that one. as the pump is functioning within normal operating parameters. Its not faulty or out of character with similar pumps. It is a standard fit. they have no reason to take any action under their manufactures guarantee.
If you believe your pump is faulty by design, materials or manufacture, or is not of merchantable quality, or is not fit for purpose, then your recourse is against the seller (Not the manufacture) using the Sale of Goods Act.
Don't forget that when you purchased your caravan you agreed to its specification when you signed the order form. The type of pump fitted would form part of that specification, and providing it does what its says, its not faulty.