Is it just me or do others get fed up with the amount of junk mail in the magazine that goes straight in the rubbish bin,also this thing Swift have with their adverts that have the extra piece (cant remember the technical name)this irritates me as it is thick paper and makes reading the magazine difficult,I now just rip it out and it goes in the bin with the rest.
PC Magazine adverts
- Thread starter ThePlotter
- Start date
Plotter ,
It's done deliberately so the magazine opens at that page. I too hate it as it makes reading the mag awkward. So like you can I ask PC mag stop this practice please.
As for junk I had 3 Alliance and Leicester inserts in my copy this morning.
Cheers
Alan
It's done deliberately so the magazine opens at that page. I too hate it as it makes reading the mag awkward. So like you can I ask PC mag stop this practice please.
As for junk I had 3 Alliance and Leicester inserts in my copy this morning.
Cheers
Alan
I buy the magazine not the junk, so I leave all the inserts at the newsagents.
Does make me wonder how "Green" the publishers are by wasting all that paper used for inserts.
Does make me wonder how "Green" the publishers are by wasting all that paper used for inserts.
I had three Alliance and Leicester all the same,I would leave them behind if I could but it is delivered poly wrapped,so I have to get rid of the rubbish
Are we all getting Alliance & Leicester junk in triplicate??
Wha a waste of money and space in my dustbin.
Cheers
Alan
Wha a waste of money and space in my dustbin.
Cheers
Alan
All the adverts are annoying - it seems the second half of mag is dedicated to adverts.They obviously need the advertising revenue like any other publication.The Swift group adds are very annoying
On a tangent but still worth mentioning - plastic carrier bags.You know you now get charged in some places for them - well you pay 1p in Smiths for a bag and then give you a marketing piece of paper - kind of defeats the object of recycling doesn't it !! We recycle all our carrier bags and am now being charged to do so as well.
On a tangent but still worth mentioning - plastic carrier bags.You know you now get charged in some places for them - well you pay 1p in Smiths for a bag and then give you a marketing piece of paper - kind of defeats the object of recycling doesn't it !! We recycle all our carrier bags and am now being charged to do so as well.
Slightly of topic
but reminds me of a holiday in Florida about 15 years ago. Went in a supermarket to get some stuff and the checkout girl said "paper or plastic"
Thinking she was asking how we were paying we said plastic ,
DOH!
got charged extra for the plastic carrier bags!!!
but reminds me of a holiday in Florida about 15 years ago. Went in a supermarket to get some stuff and the checkout girl said "paper or plastic"
Thinking she was asking how we were paying we said plastic ,
DOH!
got charged extra for the plastic carrier bags!!!
For years I have treated junk mail as follows. Anything that is pre-stamped for return, I send to another junk mailer. For instance the Nat West will get all of the unwanted rubbish for Alliance and Liecester and Dell may well get a letter from an African nun asking for dosh. If it has a bar code on the address, I will Tippex part of it out to **** up the sender's easy sort method - and I will always keep anything like pens that they send. Do this without any conscience, and spare non of them, as they often use the ' guilt trip ' approach to con you. It also keeps the poor old postmen in business.Up 'em and 'at 'em then - give them a dose of what they give us!
Would be interesting if someone from PC Mag could reply to this and try and justify the inserts. After all many other posts are "censored" so would be interested to hear the justification for this waste of "earths resources"
Please re read my post, I am not questioning the adds in the magazine as I appreciate they help to keep the costs down and can be interesting and helpful, I am questioning the wasted paper used to put inserts into the magazine. Either print them in the magazine and charge for advertising or omit them as just by looking in most newsagents it can be seen the majority of people remove the card inserts when buying the magazine. The latest idea to put the magazine in a plastic sleeve is an even worse waste of materials.
Del I knew what you meant. The inserts are a very effective way of advertising, otherwise A&L etc would not bother paying for the design, printing, and of course the raw materials. Which are clearly recycled by 99.9% of readers, the other .1% read them and maybe even reply, requesting a loan etc.
I agree with Rod one.....I send all junk mail, if it has a freepost address on it, back to the company who sent it. I write across their letter "Unwanted Junk Mail" It costs them double in postage.
Any leaflets, etc the postman delivers, usually on a Monday, goes back to them when I next pass the post box - Royal Mail can recycle it.
Any leaflets, etc the postman delivers, usually on a Monday, goes back to them when I next pass the post box - Royal Mail can recycle it.
All local authorities are subject to fines if they don't increase re-cycling and reduce land-fill - this gets passed on to us a Council Tax - I'm surprised that junk mail is still legal, it can't be cost-effective for advertisers can it?
Thinking about it then to keep our council tax low , I think I will start posting it back then the company will have to pay to get rid of it.
Plotter,
The technical term is a "bound-in insert". It is produced by the advertiser or their advertising agent and supplied to the magazine's printer to bind in at the same time as the magazine is finally bound.
Generally speaking it works out cheaper than taking 4 or 6 pages in the main magazine. By binding it in it also ensures that the literature doesn't immediately get binned.
As someone who has produced many of these inserts for various different clients, I'm somewhat surprised at the weight of the insert concerned because I would have thought that it would have pushed the price of mailing the magazine into the next bracket, which publishers are rarely happy to do.
Vic
The technical term is a "bound-in insert". It is produced by the advertiser or their advertising agent and supplied to the magazine's printer to bind in at the same time as the magazine is finally bound.
Generally speaking it works out cheaper than taking 4 or 6 pages in the main magazine. By binding it in it also ensures that the literature doesn't immediately get binned.
As someone who has produced many of these inserts for various different clients, I'm somewhat surprised at the weight of the insert concerned because I would have thought that it would have pushed the price of mailing the magazine into the next bracket, which publishers are rarely happy to do.
Vic
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