WC has largely covered this which I guess is a Whale type. I never found the switch to be voltage sensitive, except when changing between 12v and 230v when it had to be re-adjusted each time.
The correct process is to turn the wheel fully clockwise (as in turning off a tap), as far as it go, then turn back anti clock until the pump stops, followed by a further half turn. This gives a datum point from which you might have adjust either way very slightly. Once set for a given voltage, it should be stable.
They do have one advantage: if the pump is heard to kick in when you think all taps are off, then either one isn't, or a leak has developed somewhere, especially if it starts, runs briefly, then stays off for quite a while, then repeats.