Prof,
Here are some links that deal with the topic:
https://www.caravanclub.co.uk/media/1022853/choice-of-towbar-mo.pdf
From above link:
In theory, all towbars should set the ball at the correct height. Both the British Standard BS 150 1103:2007 and the EC Directive 94/20/EC, require the centre of the towball, when the towing vehicle is fully laden to its gross vehicle weight (but without the caravan attached) to be between 350 and 420mm from the ground. This should be compatible with any reasonably modern caravan, given one or two provisos:-
If the car manufacturer chooses to set the tow ball height towards the upper end of the height range, and especially if the vehicle has a relatively high load carrying capacity, it may be that under normal operating load conditions the tow ball is significantly higher than this range. This is permissible according to the letter of the standard or directive requirements, but may result in difficulties achieving a well set-up outfit.
However, the most recent link from the C&MHC is delightfully vague and does not address car/van relationship as affecting towball height.
https://www.caravanclub.co.uk/advice-and-training/technical-advice/choice-of-towbar/
This link from Caravan Chronicles mirrors others which seems to show that the towball height is measured on the laden car, but not with the caravan hitched. But different car makers can define "laden" in different ways, viz:
https://caravanchronicles.com/guides/understanding-all-about-tow-ball-height/
Camping and Caravan Club data sheet 29 gives advice on the tow car, towbar, lowball and electrics, and only refers to the lowball standard height range in relation to the laden car. It does not discuss the caravan being attached.
NCC guide September 2014 addresses the towball height within the car section of the document, whereas the tow hitch height is detailed in the caravan section. The NCC guide is "supported" by both clubs.
So only the 2010 CC (C&MHC) technical sheets specifically state that the towball height is related solely to the car in its laden condition. But looking at the other documents I would err on the view that the towball height is measured with the car unhitched but in its laden condition; whatever that is! Our hobby doesn't make things easy for the beginners, or anyone else for that matter does it?