It seems to me that advertising is getting more and more invasive in our lives. Of course a lot of the things we take for granted as being free are actually paid for by the advertisers or by the data collected from us and sold on to companies that want to push - yes, more personalised ads to us.
Over the years I've done my best to avoid much in the way of any service that inflicts mind numbing adverts on us. We block them as best we can when surfing the Interweb; gave up on television - equally because the program content was getting dire - just how many reality tv programs can there be; well they're cheap to make I guess. Emails never get junk or spam unless its something we've specifically signed up for - not the spam I should add. Don't get much actual real junk mail - but the mail box is right next to the recycling bin fortunately.
Now its the Radio that we've had to change. Since it came on air we've listened to Classicfm. To be honest its mostly just background music, not actually sitting down to listen to it specifically. It has adverts but until recently they've been not much of a problem. Since its in the background we don't pay much attention, not only that most of them are of poor quality audio and hearing defficiencies take care to filter out much.
Over the last few weeks we've noticed that the advert periods on ClassicFm have become more frequent and longer. Also the presenters are becoming more obnoxious - why do they have to keep telling us who they are every few minutes.
So we've ditched Classicfm and take all the classical music we have, put it onto a memory stick and have a random selection playing back.
Interesting to note that it would seem that the station is losing a good number of listeners - but I've always wondered how they actually know. Also one of the ads is about advertsing on the radio as its 49% more affective - doesn't say more affective than what!
Just in passing there's book I read years ago. It came out in 1952 and is called the Space Merchants by Fredrik Pohl and Cyril M Kornbluth. Read the plot on Wikipedia and it looks like it refers to today.
en.wikipedia.org
Enough rant for today.
Over the years I've done my best to avoid much in the way of any service that inflicts mind numbing adverts on us. We block them as best we can when surfing the Interweb; gave up on television - equally because the program content was getting dire - just how many reality tv programs can there be; well they're cheap to make I guess. Emails never get junk or spam unless its something we've specifically signed up for - not the spam I should add. Don't get much actual real junk mail - but the mail box is right next to the recycling bin fortunately.
Now its the Radio that we've had to change. Since it came on air we've listened to Classicfm. To be honest its mostly just background music, not actually sitting down to listen to it specifically. It has adverts but until recently they've been not much of a problem. Since its in the background we don't pay much attention, not only that most of them are of poor quality audio and hearing defficiencies take care to filter out much.
Over the last few weeks we've noticed that the advert periods on ClassicFm have become more frequent and longer. Also the presenters are becoming more obnoxious - why do they have to keep telling us who they are every few minutes.
So we've ditched Classicfm and take all the classical music we have, put it onto a memory stick and have a random selection playing back.
Interesting to note that it would seem that the station is losing a good number of listeners - but I've always wondered how they actually know. Also one of the ads is about advertsing on the radio as its 49% more affective - doesn't say more affective than what!
Just in passing there's book I read years ago. It came out in 1952 and is called the Space Merchants by Fredrik Pohl and Cyril M Kornbluth. Read the plot on Wikipedia and it looks like it refers to today.
The Space Merchants - Wikipedia
Enough rant for today.
Facebook
Twitter