abrdn…. How to pronounce it?

[otherclive]

Who in branding comes up with stupid brand names.
To support its global image Standard Life Aberdeen plc is rebranding its name to “ abrdn” and the letter that I received actually tells me how to pronounce the new name.……….it is pronounced “Aberdeen “. Wonder how much of dividends went towards that imaginative change. Might trot down to William Hill to place a bet on how long the new name will last. Probably about as long as that weird name the Post Office adopted, that fell flat quite quickly. Consignia although it did have an element of sense about it, and wasn’t confusing to pronounce.

 

[Sam Vimes]

I think I'd pronounce it " Furry Boot City", as in "Furry boot y'frae? i.e where abouts are you from?

 

[Guzzilazz]

Who in branding comes up with stupid brand names.
To support its global image Standard Life Aberdeen plc is rebranding its name to “ abrdn” and the letter that I received actually tells me how to pronounce the new name.……….it is pronounced “Aberdeen “. Wonder how much of dividends went towards that imaginative change. Might trot down to William Hill to place a bet on how long the new name will last. Probably about as long as that weird name the Post Office adopted, that fell flat quite quickly. Consignia although it did have an element of sense about it, and wasn’t confusing to pronounce.

ABRDN is its ticker symbol...

 

[otherclive]

ABRDN is its ticker symbol...

What’s that?

Their letterheads etc will be changing and website to align. Okay I guess if you are a stockbroker. 😃

 

[Guzzilazz]

What’s that?

Their letterheads etc will be changing and website to align. Okay I guess if you are a stockbroker. 😃

It's the acronym that you use when looking up stock prices... e.g. TSCO is Tesco. Most look up prices on line these days and you need those acronyms

 

[Raywood]

Just done to attract attention in my opinion.

 

[Hutch]

As a feĺlow, forum member said, I am gattin married, the morn, Thats great, a richt posh thing then ? AYE, am wèaring ma kilt , wahts the Tartin, oh she's wearing white. .

Heads down. Incoming.

 

[bertieboy1]

Who in branding comes up with stupid brand names.
To support its global image Standard Life Aberdeen plc is rebranding its name to “ abrdn” and the letter that I received actually tells me how to pronounce the new name.……….it is pronounced “Aberdeen “. Wonder how much of dividends went towards that imaginative change. Might trot down to William Hill to place a bet on how long the new name will last. Probably about as long as that weird name the Post Office adopted, that fell flat quite quickly. Consignia although it did have an element of sense about it, and wasn’t confusing to pronounce.

How about "LDN"

 

[otherclive]

How about "LDN"

LDN covers a multiplicity of answers where’s ABRDN is specific to one company.

 

[ProfJohnL]

Its a lng knwn tctc of rmvng th intrmtnt vwls whch in mst css stll allws th wrd to b rcgnsd, tht svd lttr cnt in mssgs.

I doubt the company will be able to claim unique copyright or trade mark on the acronym ABRDN as it has been applied to the city on many previous occasions.

 

[bertieboy1]

LDN covers a multiplicity of answers where’s ABRDN is specific to one company.

It's not a company but a city

 

[otherclive]

It's not a company but a city

What is the abbreviation LDN? When I Google ABRDN I just get the finance company. When I Google LDN there are multiple answers. Which one are you referring to?

 

[bertieboy1]

What is the abbreviation LDN? When I Google ABRDN I just get the finance company. When I Google LDN there are multiple answers. Which one are you referring to?

Rly?

 

[Hutch]

Steady boy and girls, you must have seen these abreviatons when they are on the roads, towards where you want to go. Glster, Shmptn, etc.

 

[Dustydog]

Lundun

 

[otherclive]

Lundun

Surely it’s the Anglo Saxon Lundenwic?