- Nov 12, 2008
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I am not so sure if the question on British manufacturers surviving is as relevant as you might assume.
Caravanning in this country really gained popularity after the second world war, in a period of austerity, basically it was a cheap, affordable holiday, Butlins and Pontins were the alternative, with the idea of travelling abroad out of most peoples reach.
During the intervening years caravans have improved, offering more facilities, but the fact remains that this type of holiday is really a compromise.
For the 50’s,60,s,70,s generations this appears to be acceptable, but talking to my children there has been a real change in attitude, no more compromise, DIY, second best……….. they can’t understand why my wife and I, should enjoy being cramped up in an aluminium box, clogging up the roads and sharing campsites with what they describe, as a sea of grey hair.
The industry has not done itself any favours, with really ridiculous quality issues, outdated manufacturing techniques and a very complacent attitude to customer service.
On top of this, the perceived cheap caravan holiday is fast pricing itself off the market.
Taking capital costs approaching £20,000, fixed annual expenses such as depreciation, insurance ,servicing and wear and tear exceeding £3000 p.a. and site fees of around £15/20 night, with the average caravan only being used for 3 weeks a year, the costs do not stack up.
I don’t think we need to worry about the loss of British manufacturers, or the unpredictable foreigners, however we do need to worry about the traditional British caravanner, just fading away!
Caravanning in this country really gained popularity after the second world war, in a period of austerity, basically it was a cheap, affordable holiday, Butlins and Pontins were the alternative, with the idea of travelling abroad out of most peoples reach.
During the intervening years caravans have improved, offering more facilities, but the fact remains that this type of holiday is really a compromise.
For the 50’s,60,s,70,s generations this appears to be acceptable, but talking to my children there has been a real change in attitude, no more compromise, DIY, second best……….. they can’t understand why my wife and I, should enjoy being cramped up in an aluminium box, clogging up the roads and sharing campsites with what they describe, as a sea of grey hair.
The industry has not done itself any favours, with really ridiculous quality issues, outdated manufacturing techniques and a very complacent attitude to customer service.
On top of this, the perceived cheap caravan holiday is fast pricing itself off the market.
Taking capital costs approaching £20,000, fixed annual expenses such as depreciation, insurance ,servicing and wear and tear exceeding £3000 p.a. and site fees of around £15/20 night, with the average caravan only being used for 3 weeks a year, the costs do not stack up.
I don’t think we need to worry about the loss of British manufacturers, or the unpredictable foreigners, however we do need to worry about the traditional British caravanner, just fading away!