I cannot understand what is going on with the caravan industry, ...
Laziness and greed! on the part of the caravan manufacturers.
It is essential for all businesses to make a profit, just to survive. Break even does not cut it as inflation devalues what value you do make, so its fair and reasonable to make modest profits.
Just before the turn of the century when caravaning was a real cottage industry with many independent small marques, caravan design and reliability had plateaued, but the corporate finances began to take over all these small businesses and the bigger groups were established. I sense that since these mergers overall quality and reliability has deteriorated. and even allowing for inflation, warranty costs have grown across the industry. For profitable business, that means shareholder dividends will be reduced, as warranty is bottom line cost.
Given such factors most sensible companies would investigate to find out why their products were causing so many warranty costs, and then invest in the design process to iron out the deficiencies. It seems caravan manufacturers took a different approach, Lets simply charge the customer more to cover the warranty costs and we can maintain shareholder dividends.
Savvy shareholders should realise that it would be better to improve product design and manufacture. By designing in reliability, warranty costs fall, restoring shareholder dividends, so everyone's a winner.
But the caravan companies chose a different route. They deliberately try to limit direct interaction with customers, basically pointing them to the dealership network. This is entirely legal, but any company who is genuinely interested in satisfying the end user would be very interested in what users have to say, and they would take a more proactive approach to help resolving customer issues, possibly also in conjunction with the dealer. They would also identify what aspects of the product and service they provide that let the customer down, and use the information to positively improve this business model and products. This helps customers now and in the future by preventing the same problem arising again.
If this approach had be employed over the years I am certain the manufacturers could and would have resolved most if not all of the water ingress issues we continue to read about. The manufacturers will claim they have change construction methods over the years which true. The first caravans were basically hardboard, then metal skins with an inner panel, then the introduction of loose insulation, then in the 1980's the move to a bonded construction, and in the 2000;s the removal of wood that can rot. That 's 4 significant changes in 100 years! and still they haven't solved water ingress issues. The consequence may changed but the customer is still grossley inconvenienced and disheartened.
In other areas, the industry also seems intent on ignoring proven products made for mass domestic use, and goes out of its way to design new products which simply do not have the resources to ensure they are as good as the mass market products. Taps are great example.
It seems that manufacturers are more interested in building caravans with more bells and whistles year on year. I actually wonder if that is what caravanners really want, I have a suspicion that most caravanners who are looking for a new caravan, would prefer to have much greater confidence in the durability and reliability of their prospective purchase, rather than having extra gold plated bling.
The track record of the industry at introducing "new technology" is poor. Considering most caravans spend 80% or more of their time being unused, sitting in conditions that conspire to encourage condensation and corrosion, Its hardly surprising to me, that microprocessor controllers and touch screens and other "smart technology" which generally rely on high impedance circuitry which is sensitive to contamination, have high failure rates. Why replace a reliable switch with a potentially easily corruptible computer? The industry does not have the critical mass to be able to fully develop smart systems for caravans and to ensure reliability and ease of use are maintained or enhanced.
Caravan Manufacturers would do well to spend less on new blue sky thinking product designs, and rather focus on improving existing products.