It is lazy on Maydays behalf,it drives me mad when you need to speak to a human being urgently and are forced to use menus, Lloyds Bank is notoriously obstructive if you need to phone about suspected credit card fraud, at times when you need to speak to somebody it should be mandatory for these institutions tp povide a direct access number straight htrough to a human being with the authority to deal with it. Going back to Mayday, why should you need to download an app to your phone when you could be in serious danger beside a busy motorway, in the time it takes to download it you could be killed or seriously injured, especially on a 'smart' motorway, Additionaly not everbody uses a smartphone so the app might not be downloadable.
The OP never said they were asked to download the app there and then. Just that it was suggested that you use the app as an option.
In my experience, when calling, you are normally asked some questions regarding the urgency, if a lone female, if there is a need for a tow etc. I wonder how the app deals with this. Also, my breakdown organisations have tended to call back to keep me up to date.
Apart from possibly providing an accurate location, I don’t see any advantage in using an app. And it does not come across as good customer service. However, some people may prefer to use an app so it could be providing the customer more choice.
Sounds daft I know, but I have both AA (comes with the car) and RAC cover (comes with Barclays holiday insurance).
Both there apps have a place to click for a breakdown. I have never needed to use them so I cannot report if they are good or bad. But this is feedback for the AA from 6 years ago. (I do take feedback with a pinch of salt).
John
PS, adding a picture is not working for me today.