Apologies for not keeping up, but actually been working.
I can only answer Legsmaniacs comments by stating he is probably right. I have never worked the sort of forums of which he is obviously an expert.
I regret to say i have only worked with technology as it has developed for the last 35 years, so probably still in the steam age, and why not!! However, during those years I have discovered that re-packaging information does not necessarily actually change the information. Invariably the fastest way to communicate information was by direct word either oral or verbal and visual distractions usually were not required. Of course service industries always try to package their products in a form that they feel will maximise the interest from customers, so the outer packaging and advertising are designed to attract attention, even if the contents are the same as previously offered. This is not necessarily a complaint against it, as it is the commercial way. But to quote the President-Elect, "a pig with lipstick is still a pig' if I have got that quotation right.
Legsmaniac has his interest in that particular field and therefore has a vested interest in promoting it, and why not? However, I doubt if it will actually make any difference to the information being presented whether it has flashing lights, or not. The English written language has been the most widely accepted method of communication for a thousand years or more, which is a little longer than the few years computers have been around.
I am not trying to be a Luddite, but do not knock what we know works. I would like to hope that what I have written here is understandable without the need for an 'emoticon', flashy light or picture to explain the meaning. If not, then we as a nation do have serious problems.