- Mar 9, 2012
- 430
- 1
- 18,680
Hi to you all out there. I received an E'mail earlier this morning from Clarion Events on behalf of Practical Caravan Magazine. It was a promotional notice that was offering a 'Free' copy of Practical Caravan or Practical Motorhome magazine and was presumably going out to everyone that either already subscribes to one or both of the magazines or alternatively and possibly also those that subscribe to this on-line forum.
Where are the 'Thank You' goodies or notices of a DD payback of one month pro-rata to all of the faithful subscribers that have contributed over the years in helping to 'feed' the magazine staff and publishers and all that benefit from advance knowledge of editorial copy?
There are many other magazines that offer 'Gifts' and 'Special Offers' to haul you in but they do very little to retain those that they have got.
Is the magazine business going the same way as the Insurance business has plunged ?
The Car Insurance business has currently go to be the greatest perpetrators of silly quotes to pull business into their portfolio of clients/customers/policy holders and then loose them the following year by jacking up their figures but continuing to offer silly quotes for new business.
Where are the 'Thank You' goodies or notices of a DD payback of one month pro-rata to all of the faithful subscribers that have contributed over the years in helping to 'feed' the magazine staff and publishers and all that benefit from advance knowledge of editorial copy?
There are many other magazines that offer 'Gifts' and 'Special Offers' to haul you in but they do very little to retain those that they have got.
Is the magazine business going the same way as the Insurance business has plunged ?
The Car Insurance business has currently go to be the greatest perpetrators of silly quotes to pull business into their portfolio of clients/customers/policy holders and then loose them the following year by jacking up their figures but continuing to offer silly quotes for new business.