Garry - there's a lot of the UK north of Bristol!
Digital penetration figures, driven by Whitehall, are aimed at centres of population so that the analogue can be turned off when 90% of the population can get digital. That'll cover the cities and towns well but does little for rural areas where many campsites are located. The official digital reception predictors are based on a roof-top (10m high) external directional aerial. Digital reception depends much more on line of sight than analogue. Most caravanners are limited to a 2.5m high aerial which will put a lot of sites out of line of sight of the transmitter for digital, even if they currently enjoy reasonable analogue reception.
Caravanners investing in equipment to receive digital tv may be wasting their money, depending on the sites they like to go to. A portable satellite system may well be a better investment in the long run.
John - Channel 5 doesn't always use the same transmitter mast as Ch 1-4 so the direction of your aerial may be degrading the Ch 5 signal. For example we live close to the Lichfield (Ch 5)and Sutton Coldfield (Ch 1-4) transmitters, so close they're about 45 degrees apart. We can get digital on 1-4 perfectly but our Ch 5 reception is only moderate. Unlike yours, my IDTV only give signal strength readings, not quality.