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Surprising amount of towbars

Not caravan related but this has perplexed me... I'm currently in Finland and am surprised by the amount of cars with a towbar fitted compared to the UK.
Seemingly every other car in Helsinki has one, with most having what look like OEM detachable or fixed retractable; with the semi electric retractables being quite obvious when left in the deployed positions. Not spotted any caravans but this style of covered trailer seem to be everywhere:
10431.jpg


Anyone know about the Finn's love of towing?
 
It's the same in France that I noticed also the amount of different trailers and different kind of caravans that they do abroad when i had to go looking for a charger !
 

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