Hello John and Donna,
Colin's reply is most likely correct but it's a bit thin on detail.
There are basically two types of water systems used in caravans, those that use a pressure switch, or the alternative uses micro switches in each tap.
As far as I know Swift Challengers have used pressure switched systems.
The pressure switch is usually mounted in a bedding locker close to where the pump connects to the caravan. It usually has a knurled adjustment knob that can be turned by hand.
It also incorporates a none return valve which is essential to the operation of a pressurised system.
The system works on the basis that when no taps are open, the pump is capable of raising the pressure in the pipework. The pressure switch detects the rise in pressure and turns of the power to the pump. Because the taps are off the system is dead ended, and because of the none return valve the raised pressure is locked in the pipework. This keeps the pressure switch in the off position.
As soon as you open a tap, the pipe work is unlocked and as the water escapes the pressure drops, The switch detects the drop and turns on the pump.
Whale were the major suppliers of these devices and they have adjustment instructions available on line at:
http://www.whalepumps.com/documents/pressure_inst.pdf
In addition Please note:
Due to the resilience of the plastic pipework, and the air cap in the hot water heater, the pump may continue to run for a few seconds after the taps have closed as the pressure stretches the pipework slightly and re-pressurises the hot storage tank.
Sometimes, especially if the hot water heater has been turned off after use, as it cools and the water and air contracts a little the pressure in tank diminishes this may happen over a few hours. The pressure switch may detect this and blip the pump for a second or so. This is normal but it should not happen more than a couple of times whilst it cools.
If the pump is continually turning on and off when water is not being used, then it points to leak somewhere in the system. It could be a dripping tap, or it might be a leaking joint on the pipework, But it might also be a leaking None return valve in the pressure switch which you can't see as it drains back to the water container. Sometimes thes can be cleaned, other wise they need replacing
I hope this is useful for you