Swift is trying something different with its new-for-2017 Basecamp. We review the Plus model to see what clever thinking has gone into this lightweight tourer. What do you think?
2017 Swift Basecamp Plus review
- Thread starter LizziePope
- Start date
- May 7, 2012
- 8,596
- 1,818
- 30,935
Looks a good attempt to get into a specialist market and the Swift Brand might appeal to those not sure about the models from smaller manufacturers who people might worry that they might not be there when they need them. With all mod cons and an inside kitchen it is certainly a viable option for many although the price looks steep unless you consider a Puck as the alternative.
Mel
Moderator
- Mar 17, 2007
- 5,882
- 1,894
- 25,935
I stuck my head in one at the NEC. I think it looks like a clever, practical and innovative approach.
OH and I are not the target demographic of course. I assume a company like Swift has done its research though as I wondered if the target demographic actually existed. Clearly the van is aimed at younger childless late 20s early 30s who are outdoors doing outdoors stuff. The target market are assumed to have time and disposal income. Perhaps the people who would previously buy a Vdub?
In theses days of the "JAM", does this target demographic still exist?
Lizzie, what sorts of Sales are Swift reporting?
Mel
OH and I are not the target demographic of course. I assume a company like Swift has done its research though as I wondered if the target demographic actually existed. Clearly the van is aimed at younger childless late 20s early 30s who are outdoors doing outdoors stuff. The target market are assumed to have time and disposal income. Perhaps the people who would previously buy a Vdub?
In theses days of the "JAM", does this target demographic still exist?
Lizzie, what sorts of Sales are Swift reporting?
Mel
, what is JAM referring to?
Facebook
Twitter