Agreed! The appalling truth of Equitable Life was that those in charge became so arrogant because of the unchecked power they had, that they actually believed they could lie to policyholders and get away with it. What they did not count on was the Law Lords actually doing their job VERY well and reading up a bit on Contract Law before the case!
Co-operative Bank has always been a good example of a firm that "does what it says on the tin" - tho if you talk to their agents of late it would seem that just as in Equitable Lifes case, the senior management is being infiltrated by people you would not want to buy a second hand car from. This is a shame because from what I hear their salesmen have been given ridiculous targets. A sure-fire recipe for misselling.
I am a great one for history and it is worth remembering that the Mutual Building Society's did not evolve out of some altruistic rationale to "Do good".
They were set up by the then Members of Parliament when the law changed so that anyone who owned a property could vote. In order to secure the votes of the local population these prospective MP's would set up these "Building Society's" to allow people to swap from renting - NO VOTE, to House owner with a loan organised by this nice guy thro' his "Building Society" in exchange for a VOTE.
Now we just have the party in power shifting the boundaries to suit their required demographics and of course postal votes where even tho' it was proved voting fraud took place nothing was done.