Michael,
Been to this site two or three times but last time was approx four years ago. The site is up to the usual high standards of the caravan club with level pitches, all hard standing. Easy to get to if you follow the directions in C.C. handbook.
It is within a large park, garden centre with tearoom close by also. I think it is about a twenty minute walk into the town of Ayr.
At the time we were there a lot of work was being done on the seafront at Ayr, large areas were cordoned off and digging machinery was being used. I'm sure that has long been finished.
Would recommend both the site and the area for a visit.
Robert