Be very wary of this "With Continuous Service, you will be notified and billed automatically
at the end of your subscription. You may cancel anytime and receive a
refund on undelivered issues." If you forget and you are billed when you do not want to renew your subscription normally it is a fight to get a refund.
I subscribe to a popular 4 x 4 magazine and paid £16 for 12 issues so I think £31.98 is very expensive for a digital subscription considering that the physical magazine delivered is £45! £3 for the first three copies.