I had the same problem with awning poles coming out of the stupid pads, my pads have the loops left to right, not even top to bottom which is really really stupid as at least if hooked in from the top gravity helps hold the hook in.
My Solution was as engineering one, I found that not only did the steel hooks fall out of the loops, but also the plastic bungs in the pole ends pulled out the poles and to add insult to injury the hooks could also be pulled through the plastic bungs... You could not have had a worse design if you had tried.
Solution.
1. Take the plastic bungs out the poles, push the hooks right into the bungs and swosh the inner end flat in a vice to stop it pulling through the plastic.
2. Drill a small hole in each pole end, push the plastic bungs back in, drill through the same hole into the plastic bung (a pilot hole) and screw a small self tapper in to secure the plastic bung, then wrap the pole end with gaffa tape to stop the screw head catching skin and clothing etc.
3. Use a small grinder or bench grinder to grind a small flat on the end of each hook, centre pop on this flat close to the hook end and drill a 2.5 mm hole through the hook, you can then get some 2 mm R pins which will go though the hole. Then on putting up the awning you can hook the hook through the plastic block and then drop an R pin in to prevent it coming out.
Solution sounds more complicated than it actually is, and it cannot fail to work, there is no way my poles are falling out again.
Why awning manufactures have evolved such a crap design in the 1st place is completely behond me.
Regards
Mark