For anyone staying in this area of Cambridgeshire, St Ives is an unspoiled market town, with the Great Ouse running through and is well worth a visit. There are plenty of parking spaces at the old cattle market car park, and a Waitrose supermarket is also situated there. The Norris museum, by the river at the other end of the town, is well worth a visit. There are plenty of small shops and places to eat.
If you want to visit Cambridge, you can do no better than use the nearby Guided Busway, with its huge (free at the moment) car park, situated off Meadow Lane and if you get bus 'B', it will take you into Cambridge Bus Station and it's only a short walk from there to the main shopping area.
For walkers and cyclists, a path runs beside the guided busway, through fen countryside and for bird watchers, RSPB Fen Drayton Lakes, is just outside St Ives and is a request stop a single stop along the busway, but easily walked or cycled and there are picnic tables there and a covered information area if it rains.