Over a curry last night my grandson told me that new BMWs can have several optional accessories activated on line. There options for lighting, heated seats, heated steering wheel and some others. The hardware is all installed it’s just online remote software activation that is required. The crunch is then that you pay a monthly subscription fir using the feature. So heated seats would be £15pm, and the heated steering wheel £10pm.
BMW say it gives owners more choice in that they can trial the feature for a short period before leasing, or pay a lump sum for permanent usage. BMW also say it gives future owners a better choice as they can pay to have a feature activated if it is not permanently installed.
So it’s not only media and communication services that are subscription based it’s now into car features too.
BMW say it gives owners more choice in that they can trial the feature for a short period before leasing, or pay a lump sum for permanent usage. BMW also say it gives future owners a better choice as they can pay to have a feature activated if it is not permanently installed.
So it’s not only media and communication services that are subscription based it’s now into car features too.