Before this goes any further, Rubix, your posting was removed as Haymarket, who own the site and would be legally held to account in any proceedings, have said that naming that company on its site in any way is not acceptable, and will not be allowed.
As the owner of the site, their decision is final and that is how it will stay.
Because of the aggressive attitiude to anything but good publicity by that company, the owners of this site are not prepared to be left in the position of a costly legal suit being filed against them.
You may well think what you posted was amusing, the company involved certainly do not.
It would be appreciated if you are careful about who you choose to name, and in what context, as you have indicated.
As always, this forum is open to users to post or not, in accordance with the "Forum Etiquette"
To post or not is entirely an individuals choice.