Interesting thread, plenty of old wives tales too, even from those who work in the garage business.
Indeed Fiat are not the only company out there with agreements to chipping companies! You will found quite a few BMW, MERCEDES VW/AUDI ECT ECT, have at one time or another had this arrangement, indeed quite strange that Fiat has a agreement with an Austrain firm when it has a number of partners in Italy itself, no doubt just another one added to the fold.sorry I forgot Ford, whose 6 speed gearbox [is it the mt 28 or 75 cannot remember] in their TDCI really isn't upto 30% increases, so there goes one theory concerning ease, indeed the injectors in the ford 2.2tdci, are at there limits at 200 bhp! and as 30% in the case of the 2.2 [155] would be 201.5 bhp then again 30% would be very hard, well impossible as the intercooler simply cannot go above 190 bhp!
As for the VW range the 115 130 150 have the same lump but even the head bolts are different, as are intercoolers and turbo's, and indeed the more powerful ones have extra oil ways for spraying the underside of the pistons! Why would you do that if it was so easy to get an extra 30bhp with a simple remap!
Tunnig boxes, there are some good ones and some bad ones, just like cars, some work brilliantly and some don't,and the good ones do far more than just add pressure and fuel!indeed they almost follow the remap way, which in itself has 2 ways changing the parimentors of the original STANDARD ECU, or remapping the actual car individually, like making a special map for your individual car.
Mind you no ones really complained about the standards ECU's limitations as its a one box fits all,of the same model so not perfect in the first place.
A decent remap or tuning box can be good value,but i would recommend an hour on a rolling road too,then you will see good benefits avoid spikes like the big jump mentioned earlier that will do damage..
ps everything here is more to do with diesels more so than petrols as diesel burn with an abundant of extra AIR, something petrols cannot do, and a reason why MILD tune ups of 10 or 15% are easierly achieved without adding stress to certain parts.