Let's be clear - it's not easy for _anyone_ to sell a car at £80K+. However, it's happening more and more frequently. Kia and Hyundai have a huge reputation for quality, reliability and value. The 7 year warranty says a lot. I would argue that with Kia, you know that the car you are getting will be well supported, cheap to run and have all the bells and whistles you would expect on a "more premium brand" at a lower price point.
If I were in the market for a 7 seat MPV/SUV crossover, the EV9 would absolutely be on my list, and in a very rarified space as there are perhaps only 2 or 3 7 seat models to choose from.